{"title":"White noise and Sleep Aids","description":"","products":[{"product_id":"calm-a-white-noise-machine","title":"Calm-a White Noise Machine","description":"\u003ch2\u003e\u003cspan\u003eCalm-a White Noise Machine – Six Gentle, Comforting Sounds to Soothe Your Baby to Sleep\u003c\/span\u003e\u003c\/h2\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ff2a00;\"\u003eNEW Continuous Play version\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eBabies love white noise. They're used to it. Before making their entrance into the world, babies are surrounded by the reassuring hum of human life...your beating heart, the sound of the blood rushing around your body, the rhythmic in and out of your breath creates a comforting sound.\u003c\/p\u003e\n\u003cp\u003eOnce born, your little one suddenly finds himself in a world of unfamiliar noises or silence, leaving him feeling vulnerable and alone. 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It is twice as safe as the side and six times safer than the front.  Sleeping your baby on the back is one of the best ways to protect your baby from sudden infant death syndrome.\u003c\/p\u003e\n\u003cp\u003eSome babies develop misshapen, flat or an uneven head shape from too much time spent lying on one part of the head. This is called ‘positional head-flattening’ or medically the term is Plagiocephaly (play-gee-oh-kef-a-lee).\u003c\/p\u003e\n\u003cp\u003eDuring the first few months the bones of your baby’s skull are quite soft. Pressure from lying on the same spot, can make the head change shape. 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