See your baby at a glance...

This clever little product from MOOSE allows you to see your baby safely while driving. Simply glance in your rear vision mirror to check on your baby.

Brand: MOOSE

Why Back Sleeping Is Best

Placing your baby on their back to sleep is the safest choice. It's roughly twice as safe as side sleeping and six times safer than front sleeping, and it's one of the best ways to protect against sudden infant death syndrome.

Why Some Babies Develop a Flat Spot

If you're comparing infant pillows or a pillow for newborns to help prevent flat spots, here's what's going on. Because babies sleep so much on their backs, some develop a flat or uneven area from resting in one position too long. This is called positional head-flattening, medically known as Plagiocephaly or flat head syndrome. It happens because a newborn's skull is still soft in the first few months, so steady pressure in one spot can gradually change its shape.

Your baby might already have a slight flat spot from their position before birth, or simply develop a favourite head position over time. There's no evidence that a flat spot causes harm, but most parents would rather prevent it early.

How This Baby Head Pillow Helps

This baby head pillow gently cradles your baby's head and spreads pressure evenly, easing the load on one area of the skull. Unlike an ordinary newborn pillow, it doesn't lift or tilt your baby's head, so they can still move naturally and comfortably.

Use it as a flat head pillow any time your baby is lying flat, in the cot, on the floor, or out in the pram.

Other Ways to Help Prevent a Flat Spot

Alongside using a baby flat head pillow, alternating your baby's sleep position, varying how you carry them, and regular tummy time all help protect their head shape. Read our full guide: 4 ways to prevent a flat spot on baby's head.

A comforting bedside friend - easing fears & improving sleep

Just enough light to ease your toddler’s fear of the dark … not so bright that it’ll keep him awake.

Every parent knows that putting your little person to bed can be one of the most challenging times of the day. Not only does Ernest the Night Light Bear help ease your toddler’s fears of the dark, but he provides just enough light so you don’t bang into furniture or trip on a toy when checking him at night.

How does Ernest help you and your little one?

• Just enough light and comfort to let your baby or toddler fall asleep on his own.
• Toddler-friendly with a simple button to press on and off or hold down to dim.
• Adjustable brightness for reading to your little one or for when he can read to himself.

How does Ernest keep things safe and sound?

• Super safe LED bulb which does not gather heat.
• Non-toxic, hard and durable outer to withstand drops, rolls and crashes.
  
• Easily wipeable to keep clean and germ-free.
• Lightweight for little hands.
• Good size base for sitting nicely.
• A rechargeable battery (USB) and up to 24 hours working time. This bear is very low maintenance.

Battery Life: USB Rechargeable lasting up 24 hours. USB cable included

Instructions: User manual included

Size: 10cm x 10cm x 20cm

Colour: White/Pink, White/Blue, White/Mustard

Warranty:  6 months

Shipping

FREE shipping on orders over $150.  $12.99 flat-rate on orders under $150.

Shipping times: Approx 4-10 working days to main centres.